About Us

Our Mission Statement

“To spread warmth, comfort, and inspiration to the world by providing products and social engagement that promote the joy of knitting, crocheting, and weaving.”

Our Purpose…Our Vision

"Creating a More Colorful, Connected, Comforting & Caring World!"

Lion Brand Today

Our mission at Lion Brand Yarn Company is to spread warmth, comfort, and inspiration to the world by providing products and social engagement that promote the joy of knitting, crocheting, and weaving. We are a fifth generation, family-owned and operated business and one of the leading distributors of knitting and craft yarn in the United States and other countries. We are a beloved brand since 1878. Based in Lyndhurst, New Jersey, our yarns are sold online, at craft chains, discount chains, independent shops, and retailers both domestically and in international markets. Our extensive and rich history has resulted in boundless experience and stability and has helped shape us into the fast moving and high energy company we are today. We offer innovative products and best in class leading edge social engagement in the knitting and crocheting community and we are relentless in creatively pursuing the next great opportunity. Our team works collaboratively to explore and generate new and exciting ideas that keep our brand fresh and our category invigorated, as we fulfill our purpose to Create a More Colorful, Connected, Comforting, and Caring World!

The Lion Brand Community

We invite you to join an active and supportive community by connecting with us on Facebook, Instagram, Twitter, Pinterest, and by reading our blog and subscribing to our newsletter. You may contact us through any of these means or through [email protected] if you need assistance, have questions or comments. It would be great to see the creations you’ve made with our yarns.

How We Got Here

Lion Brand Timeline

You can count on the fact that the next breakthrough in yarns will come from Lion Brand!